Interviews

How are eBay using Data to predict what will happen next in the retail space?

How are eBay using Data to predict what will happen next in the retail space?

In this exclusive PEX Network interview, eBay offers insight into the role data will play in 2016 and discusses the impact it may have on three key areas of their business strategy.

Focusing on the relationship with the customer, the corporate landscape and digital transformation, Maya Fowell interviews eBay’s Head of Customer Insight, Heather Wade and Head of Research, Rhea Fox.

Smart Data and Analytics – Why Understanding the Customer means Value for the Customer

Smart Data and Analytics – Why Understanding the Customer means Value for the Customer

William Beckler, Director of Innovation at LastMinute.com joins Helen Winsor ahead of the Smart Data Analytics Retail Forum to discuss how advances in Insight and Analytics can be used to provide value for the customer. He outlines the biggest challenges and some tips for others in the industry.
Listen to the podcast / Read the transcript
The Provocative Post Office - An Overview of How Big Data is Royally Revamping How We Send Mail

The Provocative Post Office - An Overview of How Big Data is Royally Revamping How We Send Mail

The Post Office, an organisation set up to do something quite different than businesses in the digital age we live in today, began its relatively new data journey against the context of a 350-year old legacy.  

A key influencer in the shift is the Head of Analytics, James De Souza, who has driven a data and analytics led agenda that shows employees how much smarter they can be with the data opportunities that are available. The Post Office has started to see where the gaps are in their day-to-day interactions with customers and have begun to power change in a more data led way to start building a relationship stakeholders.

In an exclusive interview with PEX Network, Maya Fowell finds out how James De Souza is using Big Data to royally revamp the Post Office.   

Omni-Channel: Putting the Customer at the Centre of the Retail Experience

Omni-Channel: Putting the Customer at the Centre of the Retail Experience

Maria McCann, Head of Customer Experience and Service at Aurora Fashions spoke to Customer Management IQ about the rise of Omni Channel. Aurora Fashions, the retail group which owns Oasis and Karen Millen, is embracing the omni-channel approach of engaging more with customers across the growing number of media channels. Read the Transcript here.
The Benefits of Having a Data-Centric Company Culture

The Benefits of Having a Data-Centric Company Culture

In 2013 The Fragrance Shop (TFS) had a limited view of customer information - who the customer was, how many they had or where they were coming from was not common knowledge.

Fast forward to the present day and TFS has gone from a business that had a lot of data to one that knows exactly how to use it in order to make a significant impact. Focusing on the benefits of having a data-centric company culture, PEX Network interviews Nicola Travis, Head of Marketing & CRM, The Fragrance Shop, to find out exactly how their new data-led strategy is influencing everything they do.