The Provocative Post Office - An Overview of How Big Data is Royally Revamping How We Send Mail
The Post Office, an organisation set up to do something quite different than businesses in the digital age we live in today, began its relatively new data journey against the context of a 350-year old legacy.
A key influencer in the shift is the Head of Analytics, James De Souza, who has driven a data and analytics led agenda that shows employees how much smarter they can be with the data opportunities that are available. The Post Office has started to see where the gaps are in their day-to-day interactions with customers and have begun to power change in a more data led way to start building a relationship stakeholders.
In an exclusive interview with PEX Network, Maya Fowell finds out how James De Souza is using Big Data to royally revamp the Post Office.
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