The Benefits of Having a Data-Centric Company Culture

The Benefits of Having a Data-Centric Company Culture
In 2013 The Fragrance Shop (TFS) had a limited view of customer information - who the customer was, how many they had or where they were coming from was not common knowledge.

Fast forward to the present day and TFS has gone from a business that had a lot of data to one that knows exactly how to use it in order to make a significant impact. Focusing on the benefits of having a data-centric company culture, PEX Network interviews Nicola Travis, Head of Marketing & CRM, The Fragrance Shop, to find out exactly how their new data-led strategy is influencing everything they do. 


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