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How are eBay using Data to predict what will happen next in the retail space?
In this exclusive PEX Network interview, eBay offers insight into the role data will play in 2016 and discusses the impact it may have on three key areas of their business strategy.
Focusing on the relationship with the customer, the corporate landscape and digital transformation, Maya Fowell interviews eBay’s Head of Customer Insight, Heather Wade and Head of Research, Rhea Fox.
Focusing on the relationship with the customer, the corporate landscape and digital transformation, Maya Fowell interviews eBay’s Head of Customer Insight, Heather Wade and Head of Research, Rhea Fox.
The Provocative Post Office - An Overview of How Big Data is Royally Revamping How We Send Mail
The Post Office, an organisation set up to do something quite different than businesses in the digital age we live in today, began its relatively new data journey against the context of a 350-year old legacy.
A key influencer in the shift is the Head of Analytics, James De Souza, who has driven a data and analytics led agenda that shows employees how much smarter they can be with the data opportunities that are available. The Post Office has started to see where the gaps are in their day-to-day interactions with customers and have begun to power change in a more data led way to start building a relationship stakeholders.
In an exclusive interview with PEX Network, Maya Fowell finds out how James De Souza is using Big Data to royally revamp the Post Office.
The Benefits of Having a Data-Centric Company Culture
In 2013 The Fragrance Shop (TFS) had a limited view of customer information - who the customer was, how many they had or where they were coming from was not common knowledge.
Fast forward to the present day and TFS has gone from a business that had a lot of data to one that knows exactly how to use it in order to make a significant impact. Focusing on the benefits of having a data-centric company culture, PEX Network interviews Nicola Travis, Head of Marketing & CRM, The Fragrance Shop, to find out exactly how their new data-led strategy is influencing everything they do.
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Big data is steering the world of retail, it feeds competitive advantage, it masters business decisions and if your brand doesn't get the right proposition to consumers - a competitor probably will.
With exclusive insight from Nicola Travis, Customer Marketing Director, The Fragrance Shop and Patrick Osborne, Head of Customer Insights & Analysis, QVC, the 'Major Hotspots For Data Innovation & Strategic Planning In The World Of Retail.' article gives you imporant points that top data, BI, marketing, insight and loyalty professionals from the retail industry are considering when leveraging data to make strategic decisions.
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Personalisation & Predictive Analytics In Retail Infographic
Ahead of the Big Data Analytics Retail 2017 forum we get some tips from Kerry Dawes of The Rank Group who has experience working on personalisation programmes in a range of industries: gambling, finance, utilities, telecoms, travel at enterprise level, on the subject of personalisation within retail.