To help answer that question, this article provides an overview of just one of the elements of a successful, enterprise-wide Voice of the Customer (VOC) program: customer data -- both survey and non-survey.
Big data is steering the world of retail, it feeds competitive advantage, it masters business decisions and if your brand doesn't get the right proposition to consumers - a competitor probably will.
With exclusive insight from Nicola Travis, Customer Marketing Director, The Fragrance Shop and Patrick Osborne, Head of Customer Insights & Analysis, QVC, the 'Major Hotspots For Data Innovation & Strategic Planning In The World Of Retail.' article gives you imporant points that top data, BI, marketing, insight and loyalty professionals from the retail industry are considering when leveraging data to make strategic decisions.
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