Articles

4 Ways to Transform Your Business Through Customer Analytics

4 Ways to Transform Your Business Through Customer Analytics

Companies regularly collect reams of data from their customer interactions and operations. Increasingly, they are looking to build capabilitiesthat can synthesize this raw asset into actionable insights (a competency known as Data Analytics), dramatically improving operational performance, enabling promotion & product ‘mass customization’ and spawning new business models. Leveraging data, however, is easier said than done...

Structured vs. Unstructured: How to Get the Most out of Surveyed Data

Every company wants to make measuring customer satisfaction and loyalty a top priority. They all talk about it; most of them do it. But are they doing it right?

To help answer that question, this article provides an overview of just one of the elements of a successful, enterprise-wide Voice of the Customer (VOC) program: customer data -- both survey and non-survey. 

Retail embraces social loyalty campaigns - but is a 'like' actually worth anything?

On the back of multi-channel madness and developments in mobile and social media, PEX contributor Sam Miranda examines how retailers are exploring innovative new ways of building customer loyalty. It starts with a ‘like’….
Reaping the Customer Management Rewards of Data Analytics

Reaping the Customer Management Rewards of Data Analytics

It’s no secret that leading firms such as Wal-Mart, American Express, Capital One, Amazon and CarMax use cutting-edge Data Analytics to outflank competition, improve marketing & operational efficiencies and get closer to their customers' needs.  Making sense of internally generated data – its collection, synthesis and reporting – and turning it into learnings and actionable strategy is what DA is all about...
The Next Big Thing in Customer Centricity is Already Here...Are You Taking Advantage?

The Next Big Thing in Customer Centricity is Already Here...Are You Taking Advantage?

Imagine yourself a retailing executive. Most likely you want to improve your understanding of actual customer behavior so that you could develop better inventory, marketing, and merchandising programs. What if your firm had the ability to track real consumer behavior across multiple locations, ranging from where they come from, to their buying habits and through to why they made specific transactions?  That would be very powerful – and soon a common occurrence thanks to the emerging field of location analytics.
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Big data is steering the world of retail, it feeds competitive advantage, it masters business decisions and if your brand doesn't get the right proposition to consumers - a competitor probably will.

With exclusive insight from Nicola Travis, Customer Marketing Director, The Fragrance Shop and Patrick Osborne, Head of Customer Insights & Analysis, QVC, the 'Major Hotspots For Data Innovation & Strategic Planning In The World Of Retail.' article gives you imporant points that top data, BI, marketing, insight and loyalty professionals from the retail industry are considering when leveraging data to make strategic decisions.

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