4 Ways to Transform Your Business Through Customer Analytics

4 Ways to Transform Your Business Through Customer Analytics
Companies regularly collect reams of data from their customer interactions and operations. Increasingly, they are looking to build capabilitiesthat can synthesize this raw asset into actionable insights (a competency known as Data Analytics), dramatically improving operational performance, enabling promotion & product ‘mass customization’ and spawning new business models. Leveraging data, however, is easier said than done...

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