The Next Big Thing in Customer Centricity is Already Here...Are You Taking Advantage?
Imagine yourself a retailing executive. Most likely you want to improve your understanding of actual customer behavior so that you could develop better inventory, marketing, and merchandising programs. What if your firm had the ability to track real consumer behavior across multiple locations, ranging from where they come from, to their buying habits and through to why they made specific transactions? That would be very powerful – and soon a common occurrence thanks to the emerging field of location analytics.
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