The Rules of Customer Insight & Analytics: Target the Right People, in the Right Place at the Right Time!

Quinton Davies, Senior Consultant at BIAS, discusses what ‘insight and analytics’ means for retailers and transport providers, what the biggest challenges are, and where it will have the biggest role to play within customer loyalty campaigns. Quinton offers his top tips for developing an insight and analytics in e-commerce, how retailers services will be able to utilise data and analytics in customer experience and loyalty and he explains what innovation smart data and analytics allows across the business.

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