Leveraging Big Data to Drive Innovation, Improve Operational Efficiency and Exceed Customer Expectations
In today’s ever-changing environment, retailers must stay up-to-date with customer demand and align their strategy to their customer's needs. Consumers have more choices than ever before and retailers must strive to improve customer experience through every engagement.
Today’s consumers can be incredibly demanding, expecting a personalised shopping experience, service and platform throughout their entire customer journey with the product they want, presented to them in the right way, at the right time and at the right price.
Failure to do so could result in a lost purchase, or even worse, a lost customer!
Whilst this is forcing retailers to re-think the way they analyse data in order to understand customer behaviour, data is also being used to develop pricing strategy, product development, merchandising, risk strategy and operational efficiency.
2017 Expert Speaker Panel:
Head of Marketing & CRM
The Fragrance Shop
Head of Customer Analytics
Head of Customer Insight & Analysis
Dynamic Insights, Telefonica
Attend Big Data & Analytics Retail and Solve Key Challenges by Learning How To:
Analyse customer insights to create a personalised and relevant message to enhance the customer experience, drive customer loyalty and increase spending
Utilise data and insights to make workforce, financial, process, product and innovation decisions that will drive down costs and increase profitability
Combat the data talent gap and develop your workforce into a team of data-savvy individuals
Leverage customer data from multiple channels to uncover consumer patterns and requirements that will support and drive unique marketing strategies
Exploit data to build innovative marketing and e-commerce strategies which will boost sales performance
Utilise predictive analytics to increase merchandising and supply-chain productivity
Identify, select and implement technology, systems and tools that will support your Big Data strategy and provide the best ROI
Who will I meet?
Network with experts from the Top 50 UK and international retailers to develop your data strategy and drive your business’s success. Just some of the job titles you will have the chance to exclusively network with:
- Chief Data Officers
- Head of Data Analytics
- Heads of Customer Insight
- Heads of Marketing
- Heads of Business Intelligence
- Heads of Loyalty
- Heads of e-commerce
- Heads of I.T
- Heads of Digital
- Heads of Online Experience
- Social Media Managers
- Data Scientists
- Big Data Consultants
Really good conference – thanks for organising it. It was very good at highlighting the current landscape for Big Data”Director, GBS Analytics, Barclaycard, Delegate 2013, Big Data &Analytics FS
“The whole thing massively exceeded my expectations”Insight Manager, Topshop
“Great presenters and very engaging”Viewer Insights Lead, Channel 4
Plenty of credible speakers with lots of interesting ideas. Good job”Data Architect,Prudential, Delegate2013, Big Data & Analytics FS
“Very good. Definitely a worthwhile use of my time, providing plenty of timely information.”attendee, 2014