Analytics

8 Reasons to Invest in Big Data as a Retailer

8 Reasons to Invest in Big Data as a Retailer

Read this infographic of industry facts and figures that will show you why you must include Big Data in your business plan.

Structured vs. Unstructured: How to Get the Most out of Surveyed Data

Every company wants to make measuring customer satisfaction and loyalty a top priority. They all talk about it; most of them do it. But are they doing it right?

To help answer that question, this article provides an overview of just one of the elements of a successful, enterprise-wide Voice of the Customer (VOC) program: customer data -- both survey and non-survey. 

The Rules of Customer Insight & Analytics: Target the Right People, in the Right Place at the Right Time!

Quinton Davies, Senior Consultant at BIAS, discusses what ‘insight and analytics’ means for retailers and transport providers, what the biggest challenges are, and where it will have the biggest role to play within customer loyalty campaigns. Quinton offers his top tips for developing an insight and analytics in e-commerce, how retailers services will be able to utilise data and analytics in customer experience and loyalty and he explains what innovation smart data and analytics allows across the business.
3 Top Tips on How to Analyse and Benefit from Social Media and Text Data Analytics in Retail

3 Top Tips on How to Analyse and Benefit from Social Media and Text Data Analytics in Retail

Rufus Weston, Insight Director, HarperCollins Publishers shares his strategic outlook for social media and text analytics in retail. Weston also shares his insights on why so many companies get social media wrong and  the advantages and limitations of social media and text analytics.  Finally, Weston reveals his top 3 tips on how to analyse and benefit from social media and text data and looks at further directions for smart data in retail.
Reaping the Customer Management Rewards of Data Analytics

Reaping the Customer Management Rewards of Data Analytics

It’s no secret that leading firms such as Wal-Mart, American Express, Capital One, Amazon and CarMax use cutting-edge Data Analytics to outflank competition, improve marketing & operational efficiencies and get closer to their customers' needs.  Making sense of internally generated data – its collection, synthesis and reporting – and turning it into learnings and actionable strategy is what DA is all about...