17 - 18 February, 2017 |

Agenda Day 2

8:20 - 8:50 Registration and Coffee

8:50 - 8:55 Chairperson’s welcome

8:55 - 9:20 Day One Recap Session:

Following a full day of presentations, case studies, interactive discussions, networking sessions and a beer or two, this session will present the opportunity for any delegate to have your say. The audience will be invited to stand at the front and sum up what they have learnt from the day or provide a solution to a problem.
Facilitated by the conference chair

9:20 - 10:00 Single Customer View: Tracking and Analysing Communications Across Every Channel

·         Benefits of an Omni-channel view of customers for marketing and offer customization
·         Adapting your data model to create a single view
·         Ensuring that customer data is appropriate, and appropriately fit for purpose
·         Utilising the single view to develop an effective Inventory management system and maintain control
·         Single view of a product across channel and buyer demographics

10:00 - 10:40 Building a Data Driven Personalisation Program, From Scratch

·         Utilising data to understand and predict customers preferences as well as  online & offline personal motivations
·         Analysing online customers to increase online conversion rates, create stronger engagement, improve retention rates and reduce costs
·         Create a multi-channel personalized customer experience including connecting digital to retail
·         Creating and building  a programme that can scale rapidly

10:40 - 11:10 Morning Coffee and Networking Break

11:10 - 11:50 Customer Lifetime Value Analytics: Customer Value and Behavioural Decision Making

·         Overview of the division, drivers and purpose
·         Redesigning key business processes to enable new data/insights to be incorporated into BAU decision making and reporting
·         Developing the right team to drive the new project forward: Recruitment, training and talent development
·         Identifying, selecting and implementing the right technology
·         Effective planning and delivery of the new strategic insight project

11:50 - 12:30 Developing Cross Functional Ways of Working and Blending Skillsets

·         Understanding the value of developing an effective cross functional team and the benefits to the business
·         Building and structuring  a cross functional team from the start and ensuring continuous and consistent development
·         The importance of a structured communication strategy
·         Common pitfalls to avoid and top tips for achieving best practice in cross functional working

12:30 - 13:30 Lunch and Networking Break

13:30 - 14:10 Mining for Gold Interactive Discussion: Checkpoint Two

By now you should be fully into problem solving mode and well on your way to meeting your event objectives. At this stage, we will introduce the sponsors to the conversation and focus on some of the questions that may have been posed throughout the product demonstrations. 

14:10 - 14:40 Driving Business Innovation through Big Data

·         Creating a culture of innovation to enable competitive differentiation
·         The journey to embed innovation in a complex organization through big data
·         Reviewing areas of opportunity for business to innovate and grow: Customer engagement, resource optimization, employee empowerment and business networks
·         Creating a Big Data agenda to influence the future

14:50 - 15:30 Business Intelligence and Analytics: Overcoming Common Challenges and Pitfalls

·         Avoiding the 7 deadly sins of Business Intelligence: Understanding, support, data, overload, enjoyment, evolution and transparency
·         Understanding the task at hand: Problems, relevant data to support decisions, relevant KPI’s and the business objectives
·         Developing a consistent message and communicating value to secure buy-in from leadership support
·         Remaining transparent throughout the project and communicate change: Estimates, costs and ability to deliver

15:30 - 16:00 Afternoon Tea and Networking Break

16:00 - 16:40 Product Alignment: Supplying the Right Product, to the Right Customer at the Right Time

·         Understanding how insights and analytics can ensure your customers expectations are met through accurate product offerings
·         Customer retention and growth through aligning marketing strategy, purchasing and product decisions
·         Deliver niche and highly focused customer message to the right customer at the right time

8:00 - Mining for Gold Interactive Session: Checkpoint 3

your final installment of Mining for Gold, you will have specific themes and challenges assigned to your groups, consisting of a mix of new problems, as well as the challenges you have found solutions for.
The purpose of this session is to find alternative solutions for the same challenges and ensure you have multiple approaches to achieve your desired outcomes.  

17:15 - 17:25 Chairperson’s Closing Remarks and Conference Close