The Benefits of Having a Data-Centric Company Culture

In 2013 The Fragrance Shop (TFS) had a limited view of customer information - who the customer was, how many they had or where they were coming from was not common knowledge.

Fast forward to the present day and TFS has gone from a business that had a lot of data to one that knows exactly how to use it in order to make a significant impact. Focusing on the benefits of having a data-centric company culture, PEX Network interviews Nicola Travis, Head of Marketing & CRM, The Fragrance Shop, to find out exactly how their new data-led strategy is influencing everything they do. 

Please note: That all fields marked with an asterisk (*) are required.

Please Enter Your First Name
Please Enter Your Last Name
Please Enter Your Job Title
Please Enter Your Company Name
Please Enter Your Email Address
Please Enter Your Dialling Code
Please Enter Your Telephone
Please Select Your Country