Podcasts

Customer Loyalty And How To Get More Of It

The conventional thinking around customer loyalty is that the only metric that really matters is whether your customer would refer you to others, says British retail expert Peter Wray. In this Process Perspectives podcast, part of a special Retail Excellence Week content series, Wray discusses the evolution of customer loyalty schemes from simple "repeat purchase" schemes in the 1980's through to the highly sophisticated and targeted approaches today.

3 Top Tips on How to Analyse and Benefit from Social Media and Text Data Analytics in Retail

3 Top Tips on How to Analyse and Benefit from Social Media and Text Data Analytics in Retail

Rufus Weston, Insight Director, HarperCollins Publishers shares his strategic outlook for social media and text analytics in retail. Weston also shares his insights on why so many companies get social media wrong and  the advantages and limitations of social media and text analytics.  Finally, Weston reveals his top 3 tips on how to analyse and benefit from social media and text data and looks at further directions for smart data in retail.