Omni-Channel: Putting the Customer at the Centre of the Retail Experience

Omni-Channel: Putting the Customer at the Centre of the Retail Experience
Maria McCann, Head of Customer Experience and Service at Aurora Fashions spoke to Customer Management IQ about the rise of Omni Channel. Aurora Fashions, the retail group which owns Oasis and Karen Millen, is embracing the omni-channel approach of engaging more with customers across the growing number of media channels. Read the Transcript here.

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