Ecommerce

Customer Management eBook: Meeting the Needs of the Digital, Social and Mobile Customer

Customer Management eBook: Meeting the Needs of the Digital, Social and Mobile Customer

This eBook explores how organisations are approaching customer experience in today’s digital world. The aim is for these results to allow you to benchmark your own initiatives as you move into 2013. It also highlights key trends from the survey that will help you better understand where digital investments are being made to help drive improvements to the customer experience.

Retail embraces social loyalty campaigns - but is a 'like' actually worth anything?

On the back of multi-channel madness and developments in mobile and social media, PEX contributor Sam Miranda examines how retailers are exploring innovative new ways of building customer loyalty. It starts with a ‘like’….