3 Top Tips on How to Analyse and Benefit from Social Media and Text Data Analytics in Retail

Rufus Weston, Insight Director, HarperCollins Publishers shares his strategic outlook for social media and text analytics in retail. Weston also shares his insights on why so many companies get social media wrong and  the advantages and limitations of social media and text analytics.  Finally, Weston reveals his top 3 tips on how to analyse and benefit from social media and text data and looks at further directions for smart data in retail.

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